CONTENT

Sponsored Content Channel

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Informa content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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Custom Content Development

Leverage Informa’s content experts, creative talent and marketing savvy to add a powerful advantage to your content marketing campaigns. Content types include FAQs, Top 10 Cards, Case Studies and Sponsored Articles.

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Custom eNewsletters

Highly engaging editorial content that we market to Informa audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

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Explainer Videos

Turn complex issues into easy-to-understand short videos. Explainer Videos break down complex topics into simple and easy-to-digest short video segments.

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Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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Snap Solutions

Create engaging, relevant content that resonates at any stage in the buyer’s journey. Deliver marketing ROI with better, faster demand generation. SNAP Solutions can be embedded anywhere turning almost any channel or touch point into a lead opportunity.

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Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a targeted, geographically diverse audience of meeting planners. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects, or reinforce a company’s industry expertise.

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White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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RESEARCH

Custom Research Services

Knect 365 Public Infrastructure group has produced industry-leading research. Our expertise has helped suppliers introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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LEAD SERVICES

Email Services

A quick and straightforward way to promote your message to public infrastructure professionals. This personalized, single-sponsored message allows you to speak directly to our audience.

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Lead Generation

Leverage our audience and trusted platforms to syndicate your content assets, and generate high-quality leads.

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Content Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

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Webinar Lead Touch

Gain greater return on your Webinar investment by engaging leads immediately after your event. Our Lead Touch program maintains a conversation with webinar leads to move them toward a follow-up action.

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